"This is just horrible to look at period, how this magazine thought it was suitable for the period they are so wrong. It is insensitive and offensive to so many people," one person wrote in the comments.
"Why did you use a white celebrity for this shoot instead of a person of colour who rocks this hair naturally," another added.
"DISRESPECTFUL!!!!!!! We're told our children can't wear their natural hair to school and it's unacceptable in many cooperate [sic] jobs. Wh!tes and others copy it's considered high fashion."
Not everyone in the comments seemed to agree, though.
"Maybe it was an interesting look because her hair is always straight. The creative director wanted to try something new with Kendall’s look. Some white people actually have curly frizzy hair like this. These comments are unreal!" said one person.
"I wish some people can just chill and stop taking offence [sic] about every single thing which is obviously not meant to offend," said another.
Even with the divided comment section, Vogue stepped forward to apologize and clarify its intent in a statement to Fashionista.
"The image is meant to be an update of the romantic Edwardian/Gibson Girl hair which suits the period feel of the Brock Collection, and also the big hair of the 60s and the early 70s, that puffed-out, teased-out look of those eras," it read. "We apologize if it came across differently than intended, and did not mean to offend anyone by it."
Kendall herself hasn't said anything about the matter.
This article originally appeared on InStyle U.S.