A quote from designer Marc Jacobs accompanied the post explaining why he chose mini Moss as the face of his cosmetics and fragrance company. Touching on his first meeting with Lila over a decade ago, Marc noted on the similarities between Kate and her daughter.
"It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection."
In the gorgeous spring campaign images shared by the brand, make-up artist Diane Kendal has given Lila soft lavender purple lids and a flick of violet liquid liner.
Earlier this week, Kate's sister Lottie celebrated Lila's milestone birthday by sharing this sweet Instagram post.
Happy Birthday, Lila!