According to Love The Sales, Kate's outfits while in lockdown have increased fashion searches by 96 percent, with 15 of the 17 outfits she's worn (even via Zoom) selling out.
Celebrity stylist Jessie Stein commented on the difference between the two sisters-in-law, saying: “Both royals have been confined to Zoom calls and social distance charity outings during lockdown, however, Kate has opted for more flowing dresses, pieces that wouldn’t be seen out of place at a formal event.”
“Meghan has clearly embraced lockdown life a little more with comfy fitted tees and joggers. I think Meghan’s newfound distance from the Royal family combined with her less glamorous apparel in lockdown has contributed to a drop in fan’s searches for her clothing.”
In particular, Kate wore a floral dress by Faithfull the Brand, which saw online demand increase by 261 percent in the space of a week.
This isn't the only time the Duchess of Cambridge has had more influence over the shopping habits of the masses, particularly when it comes to her pregnancy style.
“Kate is a global fashion phenomenon, cleverly juggling designer outfits we can all lust over with clothes we can pick up on the High Street,” Claudia Joseph, author of How to Dress Like a Princess, previously told Vanity Fair.
The mother-of-three's influence is proven in none other than a community of followers, who call themselves the RepliKate's. Mallory Bowling - Lady M RepliKates - is a Washington DC lawyer who has over 20,000 Instagram followers that tune in religiously to see how she is inspired by the duchess daily. Rachael Tagg, a photographer and teacher in New South Wales, and her friend Brooke Nurthen run Cambridge Mums, a royal fashion account with over 6,000 followers.