Supermodel Karlie Kloss has just been tapped as the newest ambassador for Estée Lauder, joining the likes of Kendall Jenner, Carolyn Murphy, Gabriella Wilde and Hilary Rhoda. Her first campaign will drop mid this year, where she will front a number of the brand’s iconic products, including the Double Wear Stay-in-Place Makeup, as well as starring in digital beauty content.
Kloss will also partner with the brand around her philanthropic project, Kode With Klossy, which she founded in 2015. Estée Lauder will support the organisation via scholarships and events, with the aim to promote and support opportunities for women in the technology industry. Kloss is hugely excited about her new role, calling it a dream come true. “I am so inspired by the brand’s legacy and values —from the entrepreneurial spirit of Estée herself to the company’s unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honoured to be part of such an iconic brand.”