She might be just 17 but Kaia Gerber is proving she’s more than just Cindy Crawford’s daughter.
Since her runway debut in 2017 she has walked for every major fashion house there is and scored numerous magazine covers, and now she has landed herself the role of YSL’s new global makeup ambassador.
"To be the new face of YSL Beauté is an opportunity to write a new story full of fun, color and makeup," Gerber told WWD. "I love the DNA of a brand that is so subversive, while being luxurious and cool."
The role will see her appearing in campaigns for the new Rouge Volupté Shine moisturizing lipstick, Touche Éclat, and Mascara Volume Effet Faux Cils starting in January.
“Kaia is a blossoming talent with a unique sense of style and a stunning beauty,” said international general manager Stephan Bezy. “The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey these values which entirely resonate with what YSL Beauté stands for.”