It’s not exactly the easiest retail market to start a self-funded fashion label in, demonstrated with the closure of this much-loved Australian label, Kacey Devlin.
Announced today via a press release, the founder and designer of the eponymous label has spoke candidly about the struggles of running a small business, and why she’s decided to shutter the brand now.
“Kacey Devlin is a business I dedicated absolutely everything to - time, passion, integrity, creativity, personal investment - and I am so proud of what has been achieved,” Devlin said. “It’s time in my personal and professional life to take a bit of a breather, focus on myself and take some time to work out creatively what’s next for me.”
“The decision to close Kacey Devlin was not one that I took lightly but I believe that we’re here to evolve and where we are right now, doesn’t have to be our whole story.”
Founded in 2012, the brand went on to be stocked in 28 stores over the next seven years. With a focus on timeless pieces, Devlin took sustainability seriously, employing a sustainable business model and looking for the best environmentally-friendly practices — something the designer is proud of.
“Our garments are all made in Australia and we consciously worked with manufacturers equally committed to leaving a lighter footprint on our planet. That, combined with an authentic voice, genuinely wanting to help women feel more confident in their sartorial choices, and wanting to leave a lasting impression on the industry have all been fulfilled in my opinion,” she said.
Devlin picked up a slew of covetable industry awards during her time in the business, including being tapped as the BT Emerging Designer of the Year in 2017 and a finalist for the 'Best New Talent' at the Prix De Marie Claire Awards, also in 2017. A favourite at Mercedes Benz Fashion Week Australia, Devlin was known to dress local industry insiders and be a fashion go-to for everyday wardrobes.
Despite the bittersweet news, fans of the label will be happy to hear the brand are holding one final clearance sale, which starts now and can be found online.