Jameela Jamil isn't known to sit back and let the things she's thinking go unheard, and her latest feat has attracted the likes of over 200,000 people.
The Kardashian sisters and momager Kris Jenner have been known to post the occasional #ad for Flat Tummy Co. products, including their meal replacement shakes and diet teas.
On Wednesday, Khloé was at it again, promoting the brand’s shakes while showing off her own undeniably flat tummy. “Loving how my tummy looks right now you guys! I brought @flattummyco’s meal replacement shakes into my routine about 2 weeks ago, and the progress is undeniable,” she wrote.
Jamil, who’s been fighting the harmful effects of diet-centric spon-con for years (and has previously targeted not just Khloé, but Kim, and Cardi B), went off in Kardashian’s comment section, encouraging her to stop promoting a “NON-FDA approved” product that may cause “cramping, stomach pains, diarrhea and dehydration."
Tracy Lockwood Beckerman, a registered dietician, confirmed to InStyle US that these were very real side effects of the products. "These shakes are beyond dangerous to promote to society," she said. "Celebrities are endorsing a product to their impressionable fans that can ultimately cause unpleasant side effects in the body such as diarrhea, uncomfortable headaches and drastic shifts."
Jameela also addressed the likely reality that the entrepreneur’s “flat tummy” may be less indicative of the shake’s efficacy than the work of her “personal trainer, nutritionist, probable chef, and a surgeon.”
Jamil didn't just stop at the comment section, though. I Weigh founder began a petition to “stop celebrities promoting toxic diet products of social media,” and after less than two months it’s only a couple thousand signatures shy of its goal of 200,000. With the said petition, Jamil is hoping to get all major social media platforms (Instagram, Twitter, Facebook, and Snapchat) to stop allowing the celebrity promotion of diet aids.
“Powder over the internet cant make you look like a celebrity who has a personal trainer, a chef, a surgeon and who uses Photoshop,” Jameela, who suffered from anorexia as a teen, writes. “This is false and irresponsible advertising and it is part of a pervasive and disturbing rhetoric that preys upon eating disordered behaviour and the new trend of ‘quick fix’ that relies upon a naive and vulnerable customer who is not educated as to the full list of health implications these products and diet restrictions can bring.”