Betina’s account now has over 144,000 followers, and she’s created photoshoot-ready looks for countless celebs, including Rosie Huntington-Whitely, Bella Hadid, Camilla Mendes, Kendall Jenner and Zoe Kravitz.
But social media fame has taken Betina by surprise. “I started doing nails around 2011, then got on Instagram in 2014. Four years ago, maybe, just after I started my nail art an image was re-posted by a magazine. It just started picking up and consistent growth came from a lot of reposting. One day [my count] was 2,000, the next time 6,000, and I was like oh my god, this is so crazy.”
Betina’s expertise doesn’t stop at nail art. The designer also launched her own fine jewellery brand, Doublemoss, in August. It boasts delicate, handmade pieces primarily crafted out of 14k gold.
So, planning your next manicure move for spring? Take some inspiration from some of Betina’s most popular looks: