Paris Hilton is basically the most iconic blonde in the history of pop culture. Yes, she was the first 'famous-for-being-famous' star that people love to hate (or love to love, if we're being real), but you can't deny being a blonde bombshell is kind of her thing.
She likes velour tracksuits, she coined the phrase "that's hot" and she's blonde. Sadly, however, only two of those things are now true as the star has just reinvented her ~lewk~ with a fresh brunette hue.
Paris' strands are a stunning charcoal brunette shade now, and she's also opted for sweeping bangs to totally overhaul her image. She looks amazing, for sure, but we're definitely going to need a moment to come to terms with this.
This was the star earlier in the year, showing off her Barbie-worthy long blonde strands in all their glory:
And here she is now, making her big #BrunettesHaveFunToo hair transformation reveal. Girl looks flawless:
Are you not shaken to your core?!
RELATED: Every Celebrity Has This One Haircut Right Now
You wouldn't recognise the star walking down the street now, for who is Paris Hilton if not a blonde socialite? She's gone from Malibu Barbie to your local boho gal pal:
The universe is forever changed and we're not sure we can continue on with our day like everything is still chill. But welcome to the dark side, Paris.