Are you one of the fans eagerly awaiting the arrival of Huda Beauty's #FauxFilter Foundation? All hail—the product officially launches in the United States today.
Ever since Huda Kattan announced she'd be expanding into foundation back in the spring in the US, fans everywhere freaked out appropriately, especially when they were given the chance to name it themselves. After much crowdsourcing, Kattan eventually decided on dubbing the product the #FauxFilter Foundation, which accurately describes the finish you'll get once you blend the liquid over your complexion.
Though the foundation is a full-coverage formula, the super-fine pigments allow the product to perfectly mirror the texture of your own skin. The end result still looks natural, but with a Valencia filter toned down to 50% over the top. A little goes a long way, so you likely won't need more than one pump, and better yet, there's a shade for just about everyone.
"It really was super important that every person should be able to wear our foundation, no matter what their skin tone, undertone, or skin type," Kattan writes in her blog. "So, we scoured Dubai and tested it on anyone we could get our hands on, from family and friends to our entire office, models, waiters, and neighbors. I spent months working with different skin shades, understanding the different undertones, and testing shades."
Between Huda Beauty's 30-shade lineup and Fenty Beauty's expansive foundation range, it's safe to say that inclusivity is becoming a priority for more and more brands. About time, right?
The Huda Beauty foundation is yet to score a release date in Australia, thought Sephora does stock much of the line. Keep your eyes peeled for an exciting announcement sure to come soon! In the meantime, take a peek at some of the Faux Filter tests shared on Instagram so far...
This article previously appeared on InStyle US.