A Beautyblender isn’t a regular sponge—it’s a cool sponge. But despite its fame among celebrity makeup artists, its hot pink outfit, and its popularity on Instagram, at the end of the day it’s still a beauty tool you wipe all over your face, and one that needs to be regularly cleaned.
So, because we’re not about throwing away a $20 sponge every time we need to apply foundation, we reached out to a pro—one who exclusively uses Beautyblenders as her sponge of choice—to find out exactly how to give it a good scrub down.
"Beautyblenders have a unique ability to absorb water, which expands their shape,” says editorial makeup artist Lindsey Williams of the product you love so much. "When the sponge is at its fullest absorption, it soaks up far less product, allowing the foundation to be applied to the skin and not soaked into the sponge.” Good news: This also means it’s easier to clean than the average sponge.
First, Williams says it’s important to find the right cleanser. She recommends solids like the Blendercleanser Solid ($25; sephora.com.au) because they’re gentle and effective. You can also use liquid brush cleansers, or the same cleanser you use on your face.
To begin, she recommends fully immersing the sponge in warm water under the tap. “If I have a lot of sponges from a full day of multiple models, then I’ll use a bowl with warm water and drop my sponges to soak.”
Next, she gently “swirls and lathers” the sponges on the aforementioned soaps and massages the tool into the sponges.
"A word of advice: Lather, massage, repeat! One lather, massage, and rinse usually isn’t enough. Allow the soap to break apart product buildup within the sponge. You’ll know you have a clean sponge when the suds you squeeze out are clear from foundation tones,” she says.