Perfume is designed to be ephemeral - but where's the fun if you spray and the smell goes away immediately? And spraying on the pulse points always seemed a bit of an old wives tale anyway. Here, we collate the best ways to make your fragrance last longer
Staying Power: how long does perfume last?
Usually, every fragrance contains three notes, a top note, which is the first fragrance you smell (this disappears after 20 minutes), a more intense middle or heart note (which becomes noticeable after 15 minutes), and a base note that gives perfume its longevity.
Perfume has the potential to last up to 24 hours after the first spray. However, the majority of popular scents tend to linger for anywhere between three to twelve hours depending on their concentration.
Women's fragrance comes in three different concentrations - in order of strongest to lightest they are - Eau de Parfum, Eau de Toilette, Cologne and Eau Fraiche. Concentration relates to the number of essential oils and aroma-chemicals diluted in alcohol. As a general rule: the more concentrated a fragrance is, the longer it lasts.
Spraying perfume: How should you apply it?
Despite the fact you've probably seen countless people rub their wrists together after spraying their scent - it's actually a huge myth. By rubbing your skin together, you’ll disturb the top notes of the fragrance, which means it won’t last as long and the scent will be altered.
The second biggest fragrance myth is that you should apply it to your pulse points to save time on need touch-ups throughout the day.
Scent expert Christine Luby tells Into The Gloss: "Pulse points are warmer, so applying it there sort of speeds up the evolution of the fragrance, taking it from top notes for 20-or-so minutes to the more enigmatic and interesting heart and base of the fragrance."
"That being said, while there is some truth to it, I think meh. The difference is negligible," she adds.
How to make perfume last longer: Oily skin might be the root of a slew of common skin woes like breakouts however when it comes to fragrance it's actually preferred to dry skin. The oils in your skin retain the fragrant molecules better and improve longevity. One trick to make your perfume last longer is to moisturize first with an unscented lotion such as CeraVe Daily Moisturising Lotion or Aveeno Daily Moisturising Lotion.
Classic scents to try:
Whether you intend it or not, your favourite fragrance serves as a personal scent memory that becomes your signature. In an ideal world, each fragrance note will tell a story that is so intrinsically you – your scent and personality marry together.
While there might be a myriad of techniques out there for finding your signature scent our method is simple: find one that you like.
The scent: Louis Vuitton Attrape-Rêves ($340 for 100ml at; au.louisvuitton.com)
Master Perfumer Jacques Cavallier Belletrud was inspired by “waking dreams” when he created Louis Vuitton’s ninth fragrance. Top notes of cocoa and peony are an invitation to “a wondrous journey somewhere between dream and reality,” he says. This floral musk scent develops to reveal base notes of patchouli and lychee.
The scent: Byredo Eleventh Hour ($184 for 50ml; at mecca.com.au)
This haunting fragrance feels as though it was created during a glamorous time gone by. "Eleventh Hour is an exploration around the smell of things ending, a journey to the end of time, the last perfume on earth." That's how Byredo describes the French fragrance house's newest scent. At its heart is the enchanting aroma of fig - the forbidden fruit - unfolding to reveal notes of bergamot, cashmere woods and tonka bean.
The scent: Chanel Gabrielle ($174 for 50ml at; davidjones.com.au)
As Chanel's first major fragrance launch in fifteen years, Gabrielle pays homage to the essence of Coco Chanel's rebellious spirit. The new eau de parfum was created by perfume-legacy Olivier Polge, who's father Jacques was the house's previous nose and creator of Chanel Chance. He describes Gabrielle as "abstract floral", designed to reflect four flowers. At its core are jasmine, tuberose and orange blossom.