The 2003 rom-com How To Lose A Guy In 10 Days, starring Kate Hudson and Matthew McConaughey, is officially heading to the small screen. Deadline reports that Quibi, a soon-to-be-launched "mobile-focused streaming platform" is working to adapt the film into a multi-episode series.
The series-style take on How To Lose A Guy In 10 Days will involve a "glib young online writer and an oversexed advertising executive, both looking to prove they're capable of being in a monogamous relationship," E! Online adds. Benjamin Barry, played by McConaughey, will still be an ad exec.
Guy Branum, who wrote both the original and rebooted series, has updated Andie Anderson (originally played by Hudson) to be a digital journalist as opposed to print.
The series is set to launch in April 2020, and already has some huge names signed up. In addition to the How to Lose a Guy in 10 Days series, the platform will also launch projects with Tyra Banks, Justin Timberlake, Zac Efron, and Chrissy Teigen — and that's only the beginning.
More than 20 series have already been announced and every day, more and more are being added, giving viewers even more reason to be attached to their phones. The mobile-first approach means the shows aren't following any sort of traditional structure. Some of the series have episodes that clock in at less than 10 minutes and others are set to be reality and competition shows.
