How To Get French Girl Style And Shop Your Favourite Designer Pieces For Less
Fanny Moizant knows a thing or two about style. The entrepreneur was born and raised in the land of Chanel and Dior, grew up working at her mother's fashion boutiques, and is the co-founder of luxury re-sell website, Vestiaire Collective. The leading marketplace for premium pre-owned fashion, Vestiaire Collective launched in France back in 2009, but this month it finally hit Australian shores, meaning our designer handbag dreams just became a lot more real.
In Australia for the launch, Moizant let us in on her style and shopping secrets…
How did Vestiaire Collective come about?
"I noticed that people were selling previous season products on their blogs but I was concerned that there wasn’t a trusted site that would guarantee authenticity and a fair price. So I searched my friends’ wardrobes and pulled out anything that they didn’t use that we could sell, and along with the other five co-founders we launched Vestiaire Collective from our flats in Paris."
Which labels should we be looking out for?
"Our most popular brands are Chanel, Hermès, Louis Vuitton and Céline. These are the brands that hold their value, so if you invest well you can always re-sell later."
Do you sell your own pieces on Vestiaire Collective?
"Always! I like to be able to see what is in my wardrobe as I find it easier to get dressed each morning, so I have a fairly strict one in, one out policy."
What’s the best second hand piece you’ve found?
"A few years ago I was searching for a Hermès cuff in a specific leather and colour, I couldn’t find it in any store and almost gave up. Then one day it popped up on Vestiaire Collective, I was so happy!"
Would you describe your style as typically French?
"I’ve been living in London for the past four years, so now I wear more British designers and a lot more colour. But I do like pared back pieces with a twist, like a shirt with an oversized cuff or interesting embroidery, which I think is more typically French."
What's your everyday uniform?
"I really love Re-done jeans, I find they fit really well and are super comfortable. I’ll wear them with a t-shirt and blazer day-to-day. I love blazers by British brand Racil—they are formal but with interesting details. Shoes are usually Gianvitto Rossi heels, Gucci loafers or Stan Smith trainers!"
Re/done cotton jeans, $445; at mychameleon.com.au
Racil cotton, polyethylene and metallic fibre blazer, $1,208; at matchesfashion.com
Gucci suede loafers, $690; at net-a-porter.com
What’s your advice to someone who wants to start their own fashion e-commerce business?
"Make sure you are surrounded by good people, supportive family, friends and a team around you that are as invested as you are."
