The first step is to take a good look at your skin and determine what your biggest issue is. Three common skin concerns are: dry skin in need of a heavy hydration hit; dull, discoloured skin that could do with some brightening and evening out; and ageing skin that is starting to form lines and wrinkles. If any of these issues strike a chord with you, this is what you need to look for in your perfect serum:
Skin goal: Glowing skin
When skin doesn’t get enough moisture, it doesn’t just look dry, it also becomes less elastic - that’s when those dreaded wrinkles can start to appear. The older we get, the harder it is for skin to retain moisture, so a hydrating serum is a vital part of your everyday skin regimen.
Serum to try: endota New Age Peptide 8 Hyaluronic Serum
If you want a great all-rounder, this is it. The peptide-rich formula protects against free radicals and helps skin remain youthful, while sodium hyaluronate ensures your skin’s moisture levels are topped up and hydration is delivered deep within the skin so your complexion appears visibly plump and glowing all day long. During a clinical test conducted by endota, participants experienced a 36 per cent measured improvement in wrinkle depth and fine lines and an 11 per cent increase in skin moisture within 24 hours after using this hyaluronic serum*.
Skin goal: Brighter skin
Every day, your skin is battling environmental elements that are determined to put a dampener on your radiance. Pigmentation is a big problem in Australia (thanks, sun) and one of the most stubborn to treat. You need a formula that’s up for the task of fading dark spots (quickly would be nice!) and evening out skin tone while boosting skin brightness.
Serum to try: endota New Age Potent Brightening Serum
endota has a secret weapon up its sleeve: Brightenyl™. The ingredient is four times more potent than vitamin C and can help correct hyperpigmentation and brighten skin that’s been dulled by age or damaged by acne or sun exposure. Paired with niacinamide (vitamin B3), which helps inhibit melanin transfer to the surface layers of the skin, this serum reduces the appearance of pigmentation *and* it turns up the dial on your skin’s luminosity. In endota’s clinical trial, the serum performed more than three times better than the average pigment correction serum and 100 per cent of trial participants enjoyed measurable reductions in dark spot intensity*. Not bad.
Skin goal: Wrinkle-free skin
Ageing is a part of life, but that doesn’t mean we should sit back and let those wrinkles deepen without putting up a fight. If there’s one product in your at-home skincare routine that can make a big difference to wrinkles, it’s a supercharged serum. For wrinkles and lines, you can’t beat one that’s enriched with retinol.
Serum to try: endota New Age Age-Defying Retinol Serum
Retinol has become the No.1 go-to ingredient for reducing the signs of ageing, but it’s also notorious for aggravating the skin (because it’s so powerful). However, this serum is gentle on skin because it uses encapsulated retinol, which is more stable. Don’t worry, it still delivers impressive results: participants in endota’s clinical trial reported up to 50 per cent improvement in skin elasticity and skin firming in just 12 weeks, and a 50 per cent reduction in wrinkles and fine lines in some participants*.
Found your perfect serum match above? In March, endota is giving away a 10ml New Age serum with any in-spa purchase over $70. Our recommendation? Get a full-sized hyaluronic serum for your morning routine, then opt for the 10ml sample of the brightening serum or retinol serum (depending on your skin’s top concern) for your nighttime routine to try before you buy!
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*When used twice daily over a 12 week period. For specific details on our clinical results see endotaspa.com.au