However, it can be tricky to find the right formula for your skin tone - this colour matching technique takes the guesswork out. As reported by Allure, New York make-up artist Katie Jane Hughes one of her best beauty hacks during a recent masterclass in the Big Apple.
Katie, who works with Rosie Huntington-Whitely, advises that the best skin to match your concealer to is the patch between your nose and check. Why? "It's the most neutral-toned part of your face," Hughes shared.
Adding that most women choose a shade that is too light for their skin tone. Resulting in "a much muddier version of what you already have under your eyes," she explains.
This article originally appeared on marie claire.