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Hold Up! There's A More Effective Way To Apply Mascara For Lifted Lashes

IT Cosmetics' Shannon Pirie gave us the top tip - by Bettina Tyrrell
  • 25 Sep 2018
Hold Up! There's A More Effective Way To Apply Mascara For Lifted Lashes

Applying mascara is fairly simple, a couple of flicks and blinks and you’re done, right? Well, maybe not. According to Shannon Pirie the Vice President of Global Education at IT Cosmetics – yes, the brand that’s garnered such a cult status Sephora can’t restock its shelves quick enough – we’re applying mascara all wrong.

Recently, Pirie travelled from the United States to Australia where InStyle got a chance to pick her brain for her best make-up application tips, including how to get the most from your mascara.

Gigi Hadid

Pirie explained: “You know how you when you get a blow dry they go the opposite direction because that creates lift and volume? Apply that same theory to your lashes.”

She continued: “Put your head back, get [the mascara wand] to the root and think of a wave and how a wave builds and crashes down. It will literally throw your lashes forward. It’s bananas–it will completely lift your lashes!”

READ NEXT: This $20 Mascara Made Me Ask A Stranger About Her Eyelashes

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2,289 likes - View Post on Instagram
Super volumized lashes, in a super cute travel size! 📸: @projectpanuk #itcosmetics

If you didn’t quite get that, remember it’s all in the wrist. Start with the wand at the root of your lashes (like you normally would) and instead of flicking the wand out and up, lift the wand upwards, over then down in an upside down ‘U’ shape.

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Bettina Tyrrell
Bettina Tyrrell
Bettina Tyrrell is InStyle’s Beauty Editor and a host on the weekly beauty podcast Get Lippy. In between swatching every lipstick shade that crosses her desk, Bettina quizzes celebrities on their skincare secrets and drills industry experts for tips and tricks to share in her beauty pages and on the podcast.

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