H&M's annual designer collaborations are one of the most hotly anticipated events on the fashion calendar. From Alexander Wang's sell-out 2014 range for the retailer, to last year's whimsical partnership with Erdem, the accessible collaborations make it possible for all of us to shop some the best names in the biz.
Announced earlier this year, the latest label to join forces with H&M is eclectic Italian fashion house Moschino—think Gigi Hadid walking the runway as a bride or bouquet of flowers. And if the just released lookbook is anything to go by, Moschino's high street edit is equally as extra.
“Whenever I design, I think about my friends. The Moschino [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection,” says Jeremy Scott, creative director of Moschino, who tapped his friends and collaborators to shoot, style and star in the campaign.
H&M x Moschino lands in stores and online on November 8.