When one thinks of Hailey Bieber, thoughts of effortless, cool and modern style tends to come to mind. The 22-year-old model, who recently wed Justin Bieber, has a following of over 20 million that look to her for the latest trends and 'It' brands to know. Whether she's wearing something in one of her perfectly executed street-style get-ups or a look straight from the runway, whatever Hailey touches - people want. One of Bieber's favourite go-to brands at the moment? Charles & Keith.
The Singapore-based label, which was founded in 1996, matches Bieber's personal style with its cool, modern aesthetic. Not to mention, it's renowned for its affordable, on-trend pieces. Given her affinity for the brand, who better to front its fall 2019 collection. In the campaign, Bieber appears alongside Xiao Wen Ju, one of the industry’s top models. Bieber announced the exciting news via Instagram, sharing: "Excited to be the new face of @charleskeithofficial".
The new collection takes inspiration from strong women and individuality. Bieber and Ju sport sleek, classic looks against a minimal backdrop of clean lines and short earthy tones, letting the bold and contemporary collection of the label's shoes, bags and jewellery take centre stage. The new range also features pared-down basics, with pleasing neutrals combined with pops of subtle accent hues, which are perfect for those who love experimenting.
Below, we've picked out some of the collections stand out pieces.
Charles & Keith, Croc-Effect Chunky Chain Handle Mini Bag; $89 (available at charleskeith.com)
Charles & Keith Croc-Effect Wristlet Handle Bucket Bag; $99 (available at charleskeith.com)
Charles & Keith Houndstooth Print Woven Fabric Mules; $69 (available at charleskeith.com)
Charles & Keith Croc-Effect Trapeze Tote; $109 (available at charleskeith.com)
Shop the full collection here.