We got a peek at her new neon yellow lob in a behind-the-scenes pic from her Adidas campaign shoot. She posted the bright new hair color on her Instagram Stories, which means we replayed the snap about 100 times to get a closer look. Styled in wet-looking, messy waves, the neon yellow color was paired with exposed dark roots.
The look was intense and daring, making it perfect for festival season.
The behind-the-scenes shot was during the 21-year-old’s latest Adidas shoot - who she is both the face and style creator for. Baldwin is Adidas' first ever style creator, where she is the lead creative voice across select Adidas Originals women’s campaigns. That could mean that she styled this very shoot herself, neon hair and all.