If you added up all the hours you spent scrolling through the web to scope out new sneakers, shades and the perfect summer dress in 2017... you'd probably feel incredibly guilty for all that time you should have been, I don't know, working or something? Hey, we're all guilty of it! But if you're keen to know what everyone else is looking at online, you're in luck, because the most-searched for fashion brand of 2017 has been revealed.
According to the Lyst index reported by Business of Fashion, the most-searched for brand was Gucci! The list was backed up by Google, who also released reports stating that Gucci had ranked high on the search engine.
It's not surprising, really, considering the renaissance of the Gucci logo tee in recent years and *those* fur loafers everyone seemed to be 'gramming. Not to mention the brand launched their very first perfume, the super-hyped Gucci Bloom.
Along with their must-have luxury items, Gucci also peaked interest this year with the launch of their first-ever restaurant in Florence, Italy. It seems 2018 is going to continue as one of the brand's best years yet.