According to beauty folklore, lip maestro was born backstage when Giorgio Armani’s International Make-Up Artist Linda Cantello mixed pure pigments with a velvet-feeling transparent gel. Since then the formulation has been finessed although the philosophy of remains the same: to do only what is necessary, no more. Think of Lip Maestro as a deconstructed lipstick, taking it back to its purest elements.
Giorgio Armani beauty has created a revolutionary backlighting technology. Lip Maestro’s translucent gel base allows light to interact with pigments and to be bounced back. This results in the pigments appearing backlit, creating lip colours that appear to be radiant from within, for a
luminous, velvet glow.
While this classic hue looks phenomenal when applied using the doe-foot applicator, a contemporary diffused effect is created when lip maestro is applied using just your fingertips. The luxurious velvet finish means lips look voluminous and soft like a plush fabric.
This article originally appeared on Marie Claire.