From Gucci's interlocking Gs to Clavin Klein's classic CK logo, in-your-face branding is back and it's adorning everything from bags to designer briefs.
The latest label to make a mighty statement with it's own initials is Fendi, whose signature double F emblem is gaining a cult following among the likes of Hailey Baldwin and the Hadid sisters.
And the logomania doesn't stop there. Fendi just presented its autumn/winter 2018 collection at Milan fashion week, which features the label's branding splashed across every style imaginable.
Think sweaters, trench coats, dresses, cowboy boots and—our personal favourite—oversized earrings. Pieces we're bound to see being sported by the cool-girl set in no time!