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Drew Barrymore's Flower Beauty Brand Is Finally Launching In Australia!

Finally, we can glow like Drew! - by Bettina Tyrrell
  • 31 Oct 2018
Drew Barrymore's Flower Beauty Brand Is Finally Launching In Australia!

If you didn’t already know, actor, entrepreneur and Nineties heroine Drew Barrymore has a gorgeous cosmetics brand, Flower Beauty, that is as effortlessly cool as she is. And it’s launching in Australia this summer!

 

There is a lot to love about Flower Beauty: the products are cruelty-free, highly efficacious, luxurious yet affordable and most importantly designed to empower by highlighting individual beauty.


READ NEXT: Drew Barrymore Gets Candid About Love, Rage, and Her Rebellious Childhood

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We couldn't think of anyone better to model our NEW #BlushBomb Color Drops!! @drewbarrymore glows wearing Nectar. 🧡🧡🧡 Available now @ultabeauty and online in #linkinbio

Since stepping on the big screen at the age of six in Steven Spielberg's E.T. the Extra-Terrestrial Barrymore has spent hours in the make-up artist's chair. It's here where inspiration for her cosmetics line grew and in 2013 she launched Flower Beauty in the US.

READ NEXT: Drew Barrymore Steps Out Wearing The Autumn Accessory We Need

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1,333 likes - View Post on Instagram
The sun is setting on our Fall Sale. Make sure you stock up with 30% off our Fall faves! Online only at #FLOWERBeauty. Sale ends 10/20 @ 11.59 EST

Barrymore's brand has reached cult status with many coveting the beautiful packaging and the product's synergy with the highly likeable woman creating them. 

"For me Flower Beauty is so personal and such a part of who I am," Barrymore said in a press release announcing the Australian launch. 

"‘Love the way you look’ is our main tag line and I’ve always loved that because it was about feeling good about yourself, love yourself, and if you want a little concealer or little mascara to help you get there then here we are for you….but the point is to walk out the door and feel good. Everybody deserves that."

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1,546 likes - View Post on Instagram
"I am usually an eyeshadow snob, buying only high-end eyeshadow, but this one sure gives them a run for their money! Great color, blends nice, the brush it comes with is excellent, very little to no fallout, I can't say enough nice things about it." - Skates is feeling our Shimmer & Strobe Eyeyshadow Palettes. Available @Walmart, @ultabeauty & online @flowerbeauty #FLOWERBeauty

It goes without saying that we’re marking our calendars for January 2019 when the line launches nationally into Chemist Warehouse stores.

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Bettina Tyrrell
Bettina Tyrrell
Bettina Tyrrell is InStyle’s Beauty Editor and a host on the weekly beauty podcast Get Lippy. In between swatching every lipstick shade that crosses her desk, Bettina quizzes celebrities on their skincare secrets and drills industry experts for tips and tricks to share in her beauty pages and on the podcast.

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