There is a lot to love about Flower Beauty: the products are cruelty-free, highly efficacious, luxurious yet affordable and most importantly designed to empower by highlighting individual beauty.
Since stepping on the big screen at the age of six in Steven Spielberg's E.T. the Extra-Terrestrial Barrymore has spent hours in the make-up artist's chair. It's here where inspiration for her cosmetics line grew and in 2013 she launched Flower Beauty in the US.
Barrymore's brand has reached cult status with many coveting the beautiful packaging and the product's synergy with the highly likeable woman creating them.
"For me Flower Beauty is so personal and such a part of who I am," Barrymore said in a press release announcing the Australian launch.
"‘Love the way you look’ is our main tag line and I’ve always loved that because it was about feeling good about yourself, love yourself, and if you want a little concealer or little mascara to help you get there then here we are for you….but the point is to walk out the door and feel good. Everybody deserves that."
It goes without saying that we’re marking our calendars for January 2019 when the line launches nationally into Chemist Warehouse stores.