Now, almost two years later, Fenty Beauty’s Pro Filt'r Soft Matte Longwear Foundation
popularity shows no signs of abating holding the top spot as the highest-selling foundation on Sephora’s website time and time again. Although, it’s worth noting the lineup has expanded to fifty shades.
Boasting an oil-free formula with climate-adaptive technology that’s resistant to sweat and won’t clog pores. Best of all, this long-wearing, light-as-air texture is undetectable on skin—designed to look like 'no-makeup makeup'.
Garnering over 2, 8000 reviews, this beloved formula has earnt an average of four out of five stars and remains a mainstay in countless MUA’s top picks. One enthusiastic online reviewer shared: “[this] deserves more than 5 stars if I could give it that. gotta hand it to Rihanna, this is the first foundation I have ever used in Malaysia's hot and humid weather that doesn't threaten to melt off my face after only 2 hours.
“I can even wear it out without any powder and it still sticks and looks like a perfect blend of matte and dewy most days. also feels light and like wearing nothing. love this 3000!”
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