1. Kylie Jenner
The 21-year-old beauty mogul set to become the world’s youngest self-made billionaire ranks in at numero uno. According to Lyst, Kylie has single-handedly driven more than two million searches this year alone. Remember Kylie’s 80s-inspired pink Dundas creation she rocked for her 21st this year? In the 48 hours after the first images of the satin-clad Jenner surfaced, searches for ‘pink dresses’ increased by 107%.
Kylie celebrates turning the big two-one in a pink mini dress by celeb fave, Peter Dundas.
Kylie Jenner attends the 2018 MTV Video Music Awards wearing an ivory Tom Ford tailored double breasted minidress and a pair of Olgana heels.
Kylie is spotted in a red-hot mini Alexander Wang dress at New York dining hot-spot, Carbone.
Kylie pays homage to her designer-of-choice by donning a dramatic Alexander Wang gown, craftily selected for the 2018 Met Gala.
2. Kim Kardashian
Fervent lover of the form-fitting dress and jumpsuit, Kylie’s big sis Kim Kardashian has ranked in at number two. Kim’s iconic wardrobe transformation has included barely-there leggings, a hearty dose of latex and swoon-worthy over-the-knee suede boots that became winter 2018’s must-have item.
Kim’s signature bombshell figure shines in a daring see-through, striped dress at the E! People’s Choice Awards.
Kim Kardashian attends the 2018 LACMA Art + Film Gala in a slinky vintage Gucci dress.
Kim takes on Versace latex head-first with this bright little number at an event celebrating the 25th anniversary of luxury vintage boutique, What Goes Around Comes Around.
Kim attends the Louis Vuitton Menswear Spring/Summer 2019 show in the label’s bold pocketed outfit.
3. Meghan Markle
The Duchess of Sussex’s modern, elegant style has landed her fittingly in third position. While it is well-known that Meghan’s mere act of wearing a designer garment renders a sharp uplift in sales, we didn’t realise the extent of her global reign – Lyst has revealed that brands worn by the American style-icon experience a +200% increase in search demand in the week following.
Meghan sparkles in a glamorous sequined top and skirt by demi-couture designer Safiyaa at the Royal Variety Performance earlier this month.
Meghan Markle re-wore an Antonio Berardi dress in Auckland that made its first appearance when she attended a 2017 polo match with Prince Harry.
Meghan arrives at Nausori Airport, Fiji in a chic Zimmerman ensemble paired with a Stephen Jones hat.
The Duchess arrives at the University of Chichester's Engineering and Digital Technology Park, Sussex, wearing a striking green leather pencil skirt by Boss, paired with a button-up by ready-to-wear label & Other Stories.