The millennial beauty brand will be splitting a $500,000 donation between Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We The Protesters. Additionally, the beauty brand has shared that it'll be "allocating an additional $500k in the form of grants to Black-owned beauty businesses," with "more details to come" in June.
In a powerful video posted to Instagram on the weekend, Nike called on its followers to "be part of the change". "For once, don't do it," the video reads, followed by "don't pretend there's not a problem in America," "don't turn your back on racism," and "don't accept innocent lives being taken from us."
Copenhagen-based fashion brand Ganni posted on Instagram announcing a promise to donate $100,000 to the NAACP, Black Lives Matter, and the ACLU. "We know this is not enough, we must continue to listen, research, and educate ourselves about systematic injustice and state-sanctioned violence against Black people globally," the post reads.
The label has also shut down its online site, asking potential shoppers to consider donating to anti-racist organisations. The brand is also encouraging Black creatives to message them directly, as it plans to commission work from the Black community to share on their social media platforms.
The beauty brand wrote, "L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to the @naacp to support progress in the fight for justice. #BlackLivesMatter"
The parent company of The Ordinary, NIOD, Hylamide, and more shared its plans to donate $100,000, split between Black Lives Matter and the NAACP Legal Defense and Educational Fund. "Our team have been actively sharing their voices in the fight against racism and inequality, and from tomorrow, our Instagram Stories will become a dedicated space to continue this conversation," the brand wrote. "We want to amplify as many voices as possible and ask you to join us."
The beauty brand is taking a stand for equality and has made $100,000 donation to support the ACLU, the Minnesota Freedom Fund, Color of Change and Black Lives Matter. "It's times like these, it's important to take a stand for the things that matter," the brand wrote. "Biossance stands for equality, we stand for change, and we stand alongside those who are hurting most right now."
The activewear brand took to Instagram to show support for the Black Lives Matter movement, as well as encourage its followers to "walk in someone else's shoes, to stand in solidarity, and to find our common ground of humanity." The brand added that "without the Black community, Reebok would not exist."
Lisa Says Gah
The label committed $10,000 to purchase product from Black-owned brands and designers to show its support. "We need more Black-owned brands in our assortment," the label wrote. "We will make sure to update you as we add to the shop. Share favourites ⬇️❤️We have also donated to @blackmamasmatter and @blklivesmatter."
Sunday Riley, the founder behind the eponymous beauty brand, attended the same Houston high-school as George Floyd. “We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time,” Riley wrote. “We had entirely different lives, different opportunities, and faced different challenges. Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually I know it would have.”
The brand made a $50,000 donation to the NAACP Legal Defense and Education Fund. “We are limited in our resources, but not in our voice,” Riley added.
Sharing a picture of a heart made from different skin tone foundation shades the beauty giant wrote, “At Maybelline we believe in inclusivity, equality and justice for all. Because of this, we will be donating to @naacp. Together we can make change happen. ❤"
The Honest Company
Jessica Alba's beauty company pledged its support on Instagram. “Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable,” the brand wrote. “We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone, no matter who they are, no matter their race. We believe that we’re all in this together and that we must lead with awareness, empathy, and honesty to advocate for equality.”
The company donated $100,000 to organisations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative, and committed to matching all donations made by employees to civil rights organisations