When the post originally went live, fans and publications jumped on board, ready to see what romantic activities Grossman had planned and off the back of the hype, Fuchs gained 20,000+ followers. However, according to a report by The Atlantic, the proposal and what came next - a scavenger hunt taking the couple from New York to Montauk to Miami to Paris - wasn't a surprise at all, in fact, it had been pitched to brands in the lead up with a detailed 10-page PDF.
The pitch, which has now been uploaded in full online, was reportedly sent to "marketers at various brands and agencies outlining the future engagement in the context of a potential sponsorship," per The Atlantic. It includes details about how the pair met, the entire itinerary of the trip - including that Grossman plans to propose at 2:45pm today (21st June) with a flash mob outside of the Louvre in Paris - and Fuchs' statistics.
Since publishing their piece, The Atlantic has updated it saying Grossman reached out and was "adamant that Fuchs has no knowledge of the deck or imminent proposal and that they "received no direct payment for Fuchs’s posts. In fact, he said, most brands didn’t even respond."
This article originally appeared on marie claire Australia