While brands from Scandinavia are the first places we look to for wardrobe inspiration, influencers from the area are fast reaching the top of their industry. Danish stylist, entrepreneur and fashion influencer Pernille Teisbaek provides her 670,000 followers with updates on enviable outfits via Instagram, often highlighting brands from the area such as Cecilie Bahnsen. Other stylists, such as Emili Sindlev and Marie Hindkaer, as well as Thora Valdimars and Jeanette Madsen (who co-own Scandi brand Rotate Birger Christensen) are also becoming household names.
When it comes to fashion, we have Denmark to thank for Ganni and the playful Stine Goya prints that are currently filling your Instagram feed. It’s also home to a slew of brands that have been a firm favourite of the fashion crowd for decades. One such contender, ECCO shoes, a family-owned company which was founded in 1963, is making waves on the Danish streets thanks to its new release of sneakers that are both stylish and incredibly comfortable. The ECCO ST.1 combines a breakthrough in shock-absorption technology with modern street style, meaning you no longer have to choose between comfort and what looks good with your everyday outfits. Mastering the art of athleisure, the ECCO SHOCK THRU technology is comprised of a three-component sole unit that gives wearers more than double the shock absorption and cushioning of previous versions. In short, you can walk all day in a pair of on-trend shoes without having to think twice.
Given that the athleisure trend isn’t going anywhere soon and Scandi style is at the forefront of the industry, we’d say these sneakers are about to be fashion’s new favourite accessory.
Shop them (while you still can) here.