What has the biggest challenge been expanding your brand into new categories like ready-to-wear, and shoes?
Bandwidth and making sure everything feels incredibly thoughtful and intentional. I never want anything to feel like an afterthought or that we are hustling adding categories. It’s really important to me that everything feels organic to our brand.
What’s something you learned about your brand as you started making shoes?
That we are really good at creating pieces that are out of the ordinary. That is what is resonating most with our customers.
What qualities do your shoes share with the popular Cult Gaia bags?
The shoes feel sculptural, have elements of open cutwork and bamboo. It’s a mix of natural and synthetic materials, which makes a beautiful contrast.
What sort of inspiration or reference points did you use when designing the shoes?
Our existing bags and ready-to-wear were really the reference point for the shoe range. We kept thinking what would you wear with our clothes and our bags? How can we complete her look? I feel like we succeeded. It doesn’t feel overdone and everything feels classic, which is important to me.
Do you have a favourite pair? Personally, I'm a Sage girl ($325; net-a-porter.com).
I love the Sage and Alia ($325; net-a-porter.com).
Your price point is one of the many reasons your brand has been so successful. How important is it to you as a designer to keep your product in this accessible luxury category?
Super important! I feel like I’m designing for myself and my friends, and I want us and them to be able to have many beautiful pieces that they can collect overtime without spending a fortune.
Most importantly, can we expect a fall range of shoes?
If it feels right and I’m inspired!
This article originally appeared on InStyle U.S.