"We wanted to do gin differently, something for the health-conscious - people who like to keep fit and eat well, yet are still up for a good time with friends. After all, life is all about balance,” said Impression Gin Co-Founder, Cherida Forde in a press release about the launch.
If you're not yet familiar with the benefits of collagen, here's what you need to know...
Collagen is a protein that naturally occurs in the body and it's essential for healthy hair, skin, and nails. In fact, collagen makes up around 80 per cent of our skin and it's what gives our skin elasticity. However, as we age, our collagen stores deplete.
To counter this, collagen supplements have come into vogue. Although the results of taking collagen are still being studied, initial research into its anti-ageing benefits has been said to be promising.
We'll drink to that!
Impression Gin launches in April 2020 online, and at selected restaurants and boutique hotels across Australia.