Global megabrand Coach debuted its Pre-Fall 2019 collection on December 8 to wide acclaim with an east meets west theme for its first-ever runway show in China. Staged at Shanghai’s glamorous waterfront venue The Bund with the theme ‘Coach Lights Up Shanghai’ celebrated the brand’s 15 years anniversary in China and brought together two of the world’s most unique, vibrant cities – Shanghai and New York – celebrating their energy with a neon spectacle highlighting the ‘bright lights, big city’ attitude they share.
The sizzling new Pre Fall 2019 collection features specially designed accessories, ready-to-wear and sneakers created by Coach Creative Director Stuart Vevers in collaboration with Chinese cultural icons, so it was a fitting location to stage the brand’s first international dual gender show and after-party.
“Staging our Pre-Fall show in Shanghai is a big moment for Coach and for me personally,” said Vevers. “Shanghai is one of the most vibrant, youthful and contemporary cities I have ever visited. It has a distinct energy that is inspiring and exciting – just like New York. I’m most looking forward to taking the spirit of the new Coach and the attitude and energy of New York to Shanghai to connect in an exciting and memorable way.”
Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. Today the brand approaches design with a modern vision, reimagining luxury with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of stores, travel retail shops as well as well as online at coachaustralia.com.