Fact: Everyone wore Marc Jacobs' Daisy. Whether you were in university and needed an addition to your existing Calvin Klein-heavy fragrance line-up, or it was your gateway scent into the department store territory, everyone has owned a bottle at one point, and everyone has felt like the classiest lady in town while doing the spray-and-walk-through routine with it. It's hard to believe that the iconic violet, strawberry, and jasmine blend is turning 10 this year—they grow up so fast!—and in celebration, the label is releasing a special 10th anniversary edition, with none other than Cindy Crawford's daughter Kaia Gerber fronting the campaign.
“I’m thrilled to be the face of Daisy Marc Jacobs; the campaign is playful and light-spirited, and that is exactly the way I feel most days,” says Kaia. “This is my first global fragrance campaign, and I am honoured it is with Marc Jacobs, an iconic brand I have known and loved for as long as I can remember.”
In the clip, clad in all white to mirror the bottle's limited-run exterior, Gerber and two fellow models give off serious Lux Lisbon a la The Virgin Suicides vibes (sans tragic ending, of course) as they twirl in the sunlight, braid each other's hair, and throw daisies into a pond.
You can shop the limited-edition Daisy when it hits counters in Australia in July.