The Slick Rick number Kendall wore to her sister Kylie’s 21st on the weekend wasn’t the label’s first high-profile rodeo. Last year, Kim Kardashian posed for family photos in one of the brand’s slinky champagne slips, and Kylie caused a sartorial stir in an ice-blue mini.
Then there are fellow fans Gigi Hadid, Hailey Baldwin, Selena Gomez, Em Rata, Kaia Gerber ... Basically the full LA style set.
And as they parade around in their figure-hugging frocks and floral wrap dresses – both Bec & Bridge signatures – we’ll delight in one important detail. Sorry Kendall, but we wore it first.
This article originally appeared on marie claire AU