When Kendall Jenner steps into a party in a form-fitting wet-look minidress, heads turn. Not just at the party, but across the globe.
Pics are posted to social media and plastered across news sites, spawning a legion of copycat dressers. Celebrity stylists take note, hatching plans to get their clients snapped in the next hot brand.
It’s a cycle that’s seen long-time local fashion favourite Bec & Bridge, founded in 2003 by Sydney duo Becky Cooper and Bridget Yorston, evolve into an international It-girl go-to – seemingly overnight.
The Slick Rick number Kendall wore to her sister Kylie’s 21st on the weekend wasn’t the label’s first high-profile rodeo. Last year, Kim Kardashian posed for family photos in one of the brand’s slinky champagne slips, and Kylie caused a sartorial stir in an ice-blue mini.
Then there are fellow fans Gigi Hadid, Hailey Baldwin, Selena Gomez, Em Rata, Kaia Gerber ... Basically the full LA style set.
And as they parade around in their figure-hugging frocks and floral wrap dresses – both Bec & Bridge signatures – we’ll delight in one important detail. Sorry Kendall, but we wore it first.
This article originally appeared on marie claire AU