Fans had criticised Bickmore's campaign for launching on the same day as the Big Freeze at the MCG, which supports Motor Neuron Disease.
She spoke out on The Project, saying that the coinciding release date was 'completely unintentional'. They were due to launch the beanies a couple of weeks ago but they didn't arrive in time, so they had to push back the launch date.
Bickmore added, "I've been absolutely gutted today that anyone would think that I'm trying to derail someone else's life-saving work. I wouldn't, it doesn't benefit any of us to do that."
She congratulated Australians for their generosity, helping the adult Beanies 4 Brain Cancer sell out, while just some of the kids beanies are left. She mentioned that they have decided to let people order more beanies if they want over the next 48 hours, but they will take 8 weeks to arrive.
She congratulated Neale on his amazing work on the Big Freeze at the G, which also had a successful launch.