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Advertising Feature By Coach
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  2. Fashion

Coach Lights Up Shanghai

And Carmen Hamilton was there, reporting from the runway for InStyle - by Carmen Hamilton
  • 13 Dec 2018

Exclusively for InStyle, Carmen Hamilton reports from the runway at the Coach Pre-Fall 2019 collection. The show, ‘Coach Lights Up Shanghai’ and after party coincided with the brand’s 15th anniversary in China, bringing together two of the world’s most unique, vibrant cities – Shanghai and New York – and celebrating their energy with a neon spectacle highlighting the “bright lights, big city” attitude they share.

Coach Lights Up Shanghai

We arrive through the backstage entrance where the celebrity media wall is in full swing.

Super-influencers Kiko Mizuhara, Jisoo and Rosé from Black Pink, sisters Ami and Aya Amiaya, model Liu Wen and American actress Chloe Moretz are all there.  

i_am_kiko View Profile
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Coach Lights Up Shanghai Show was Spectacular!!😍💖💥 Thank you for inviting me and Congratulations @stuartvevers & @coach for the First ever show in China!❤️
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#COACHSHANGHAI 👯‍♀️❣️

Coach Creative Director Stuart Vevers is hanging out looking cool, calm, collected. He's visited Shanghai many times in the lead up to this show and has collaborated with local artists on the collection. This is the first time Coach has shown in Shanghai so the excitement levels backstage and front of house are right up there.

We enter the show space - it's dark and mysterious. There are vintage Mustang replicas on the runway and neon signs in the background - transporting us all back in time to New York's Times Square in the ‘70s.

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Felt like I was on a movie set last night at the @coach show in Shanghai. So insane! I can't believe I've been lucky enough to visit this amazing city three times this year!! See it all in my stories 💥💥 #coachshanghai

Showtime. The show starts and a few familiar faces start popping up - models (and friends of Coach) Dilone, Adesuwa and Lexi Boiling have travelled to Shanghai from NYC. Many of the models are also locals, including the model who opened the show - and it was his first time walking a runway!

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Glam rock-n-rolling out. Until next time, 谢谢,上海 ! #Coach点亮魔都 #CoachShanghai

It’s a feast for the eyes. My standout pieces (if I HAVE to narrow it down) are the metallic dress from look 8 (obsessed!!!), the cute-as-they-come dress from look 9, everything about look 18, the leather jacket from look 19 and the top in look 22.

coach

Look 8

COACH

Look 9

COACH

Look 18

coach

Look 19

COACH

Look 22

Now let's move on to the fun part - THE ACCESSORIES! Platforms are back in a big way, and you could take your pick from every style, shape and form from every look on the runway but, personally, I'll be donning the metallic pink sandals from look 46 as soon as I can get my hands on them. The Kisslock bag with artwork by @yetiout was my favourite bag, and the Riley with graffiti artwork by @undesign comes a close second. 

COACH

Look 46

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Character study. Their face. Our Signature. Co-created with @yetiout, a double frame kisslock bag, captured on the Coach Pre Fall 2019 runway. #Coach点亮魔都 #CoachShanghai
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7,407 likes - View Post on Instagram
A dress with charm. A bag with bite. Romantic prairie flowers are the perfect counterpoint to our new Riley bag that features @undesign's graffiti interpretation of Rexy. #Coach点亮魔都 #CoachShanghai

Following the finale, a huge (and I mean HUGE) disco ball descends from above, and the after party setting lights up (like, literally - there were so many neon lights, I felt like I was on a movie set).

There are different bars serving up cocktails (the spiced rum, apple juice and ginger was my pick), hotdogs, mini burgers, popcorn, pretzels, and separate bars set up around the room for VIPs.

coach
COACH

With three different DJ sets throughout the night, you can’t help but get into it! Impromptu dancers broke out an old-school dance-off circle at one point. Whether or not this was actually impromptu is still TBC but it was awesome.

AND THEN… towards the end of the night, we were lucky enough to meet Stuart. He was so sweet and obliging when it came to getting a photo. NIGHT. MADE.

Discover Coach in approximately 55 countries through its network of stores, travel retail shops as well as online at coachaustralia.com

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