Just when you thought you couldn’t love the To All The Boys I’ve Loved Before heartthrob any more, Noah Centineo has stripped down to his underwear and bared all in Calvin Klein’s latest campaign ‘I Speak My Truth in #MyCalvins’.
In a series of videos that celebrate freedom of self-expression, a number of celebrities – including other cultural catalysts Shawn Mendes, Billie Eilish and Chika Oranika – tell their own stories in their own words. Centineo dons a white tank and matching boxer shorts to tell his own version of the ‘truth’, revealing both physical and emotional scars. The result is a glorious 30-second visual directed by Jonas Lindstroem.
Centineo explains how he fully embraces a scar on his chin that he’s had since childhood. In the clip he roams around the room (with chiseled abs that put the likes of Chris Hemsworth and Kit Harington to shame) first laying down on a shaggy carpet before staring at his reflection in the bathroom mirror. As you do.
With a pensive gaze, Centineo casually flexes his muscles. "You can't really get rid of scars, especially if they're like emotional ones,” he admits. “I love my scars. All of them. I speak my truth in my Calvins.
The global digital campaign dropped this week and invites others around the world to strip down to their undies and speak their own truths. And when that includes Shawn Mendes and Noah Centineo, we aren’t complaining.