1/ Technical innovation
There’s no point having a shiny new timepiece if it doesn’t keep accurate time now, is there? So what should you be looking for? Start at the top, we say! Renowned Swiss watchmaker Mido are world leaders in watchmaking and cutting-edge technology. Take, for example, Mido’s Baroncelli Lady Day & Night timepiece, which features the latest-generation automatic movement technology – Calibre 80 – with up to 80 hours of power reserve. You can actually see the fine mechanics through the transparent case back – the Elaboré-grade movements, the oscillating weights, the Geneva stripe design, every tick and every tock… You’ll never be late again
2/ The quality
A watch is an investment and something you’ll wear every day, so you want to make sure it’s made from the highest quality materials. Questions to ask include: does the timepiece feature a stainless steel case? Are the straps made from genuine leather? Are any jewels, diamonds, mother-of-pearl or other feature materials of the highest quality? Does the brand have a global reputation for excellence, exceptional quality, expertise and craftsmanship? If yes, you’re in safe hands (pun totally intended).
3/ A timeless design
Fashion trends come and go, so you want a watch that is versatile for today’s myriad events as well as tomorrow’s (and distinguished by its durability!). Aesthetics matter. Choose a refined, elegant watch face design that has a timeless quality. Diamonds don’t date. Operatic curves will never go out of fashion. That said, choosing a versatile watch with interchangeable straps is a brilliant way to reinvent your look in a flash. Got a big work presentation? You can’t beat a semi-matt black crocodile-look genuine leather band. Cocktails with the girls? Ramp the style stakes with glossy lacquered red leather straps. Shopping at Chapel street? Impress the designer store sales assistants with a satin-look fabric strap. Because hey, why not?