The page celebrates the creativity, innovation and resilience of country communities and has proven that community-driven change can have a real impact.
Seven weeks into the campaign, the Instagram page gained 130,000 followers and rural postage figures increased by 40%.
Now the social movement that has taken Australia by storm and is heading into the big city for a one-day only pop-up Christmas market.
On Thursday the 12th of December, twenty rural businesses will pack up their wares and travel hundreds of kilometers into Martin Place to give Sydney siders the chance to meet the bush makers and creators.
The downward spiral of drought is ever-present to the rural industries and farmers in these areas making it increasingly important that everyone from city to country stands with local businesses to build relationships that will continue to support our economic growth.