This article originally appeared on marie claire Australia.
The Burberry Trench Studio has arrived in Australia, giving customers the opportunity to add a personal twist to the iconic staple. Visitors will be taken on a journey to Castleford, the home of Burberry where the trench coat is crafted and designed.
The in-store pop-up will take place in Sydney, Brisbane and Melbourne to celebrate the brand's cult classic trench. The Burberry Trench Studio will also give guests the chance to create a bespoke trench through the Archive Button Collection, which was selected by Creative Director Riccardo Tisci when he explored the rich archives in London & Yorkshire.
The pop-up will take place in Sydney at Burberry George Street from the 30th of July to the 4th of August, in Melbourne at Burberry Collins Street from the 8th to the 13th of August and Brisbane at Burberry Queens Plaza from 29th of August to Monday 2nd of September.
In the meantime, here are some reminders of why the Burberry trench has become such a cult classic.