In a mere four-week collaborative period, Burberry’s chief creative officer Riccardo Tisci has expunged it’s almost two-decade logo in pursuit of new and exciting change.
Partnering with Peter Saville (who also redesigned Calvin Klein’s logo last year), the two in a shared Instagram post of correspondence hyped the excitement for this grand new unveiling. Refreshingly new, the updated monogram is a nod to Thomas Burberry and consists of red and honeyed beige interlocking text. While Burberry's new logo reflects a modern new era for the brand.
With change clearly afoot at the house of Burberry, we can only wonder with anticipation, what else Riccardo Tisco might have in store this September when he shows his first collection with the brand as chief creative officer.