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Burberry Unveils It's New Logo Under Riccardo Tisci

It's the first time it has been updated in 20 years - by Sarah Stern
  • 03 Aug 2018
Burberry Unveils It's New Logo Under Riccardo Tisci

         

In a mere four-week collaborative period, Burberry’s chief creative officer Riccardo Tisci has expunged it’s almost two-decade logo in pursuit of new and exciting change.

Partnering with Peter Saville (who also redesigned Calvin Klein’s logo last year), the two in a shared Instagram post of correspondence hyped the excitement for this grand new unveiling. Refreshingly new, the updated monogram is a nod to Thomas Burberry and consists of red and honeyed beige interlocking text. While Burberry's new logo reflects a modern new era for the brand. 

With change clearly afoot at the house of Burberry, we can only wonder with anticipation, what else Riccardo Tisco might have in store this September when he shows his first collection with the brand as chief creative officer.

A conversation between #PeterSaville and #RiccardoTisci
The #ThomasBurberry Monogram pattern revealed . #RiccardoTisci #Burberry
The #Burberry Logo August 2018 . 'Peter is one of our generation's greatest design geniuses. I'm so happy to have collaborated together to reimagine the new visual language for the house.' - #RiccardoTisci

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