Nothing compares to the power of scent to transport us back to a special day or to reignite a forgotten love.
Whether you intend it or not, your perfume serves as a personal scent memory that becomes your signature. In an ideal world, each fragrance note will tell a story that is so intrinsically you – your scent and personality marry together.
While there might be a myriad of techniques out there for finding your signature scent our method is simple: find one that you like.
If you’re reading this there’s a strong chance you haven’t found your perfect match. Fear not - there’s still abundant opportunity to discover your next great scent.
Louis Vuitton Turbulences
Emily Taylor, Editor
“I discovered this unique perfume two years ago, right around the time I met my partner. I wore it on our first holiday together to Italy and it always reminds me of that time, such is the power of fragrance to instantly transport. It’s a heady tuberose blend balanced with leather - an unusual and addictive combination. This is an investment scent, so I save it for special occasions and vacations – and I’ll be wearing it when our first baby is born in a few months. It’s very special to me”.
Louis Vuitton Turbulences 100mL ($350; at au.louisvuitton.com)
Jo Malone Peony & Blush Suede Cologne
Josephine Upfill-Brown, Art Director
"This feminine scent is brimming with fresh floral notes of jasmine and peony - I'm not into very sweet fragrances so this warm and sparkly combination is just right. It's also long-lasting, just one spray goes a long way! I find that throughout the day it develops to reveal an almost musky 'suede' base."
Jo Malone Peony & Blush Suede Cologne 100mL ($198; at myer.com)
Tom Ford Tuscan Leather
Lucy Wood, Junior Fashion Editor
"My everyday uniform features a slew of feminine prints and tones of colour which is why this masculine scent is a surprise to some people. Just like pairing a moto jacket with a lace dress, my scent is just the right kind of clash between girly and sexy. It is my favourite scent to wear throughout winter and on a night on the town."
Tom Ford Tuscan Leather 100mL ($470; at davidjones.com.au)
Miu Miu Fleur d'Argent
Francesca Wallace, Senior Digital Fashion Editor
"I like to think I’m a Miu Miu girl through and through, and this fragrance is my favourite. It’s quite feminine but does have a slight musk to it, without being overpowering. I also feel that it stays on for most of the day, which is hard to find."
Miu Miu Fleur d'Argent 100mL ($200; at myer.com)
Hannah Crawley, Digital Content Manager
"My relationship with perfume is far from monogamous, however, the scent I just can’t quit circling back to is You by Glossier. It’s clean, unisex and compliment prone. If you’re after an everyday, fuss-free scent, then - as the name predicts - this is for you."
Glossier You 50mL (approx. $85; at glossier.com)
Arielle Tsoukatos, Senior Digital Beauty And Lifestyle Editor
"While this minimalist white bottle looks stunning on my nightstand, it certainly doesn't do the sophisticated woody scent any justice. At first, it's feminine with enticing notes of jasmine and rose. Before developing to a musky scent that smells warm yet clean. I have tried so many beautiful fragrances however I keep returning to this favourite."
Narciso Rodriguez Eau De Parfum 100mL ($172; at myer.com)
Grace Back, Digital News And Entertainment Editor
“Dior Poison has been always been my go-to fragrance for special occasions. Its name pretty much says it, but it perfectly blends sweet floral scents with a rich, spicy boldness.”
Dior Poison Eau De Toilette 100mL ($198; at myer.com)
Chanel Les Exclusifs Sycomore
Alex Noonan, Digital Content Director
"Chanel Les Exclusifs Sycomore has been my go-to winter fragrance for almost a decade. I wear nothing else once the weather starts to cool. It’s big, it’s woody and so comforting – it reminds me of past winter escapes to Paris and wandering the streets all day and into the night."
Chanel Les Exclusifs Sycomore (from $250 at; chanel.com)
Amber Mackay, Creative Director
"I’ve been wearing Voyage D’Hermes on and off for the last 5 years, it has woody undertones without being overpowering. For quite a complex scent it still retains a freshness."
Voyage d'Hermes ($120; at hermes.com/au)
Vanessa Megan Essential Blend
Adriana Donnola, Deputy Editor
“As a migraine sufferer, I’m all about clean beauty and have been wearing this natural alternative to perfume for many years. It’s such a beautiful mix of five calming essential oils and it brings me joy every morning when I spray it on pulse points."
Vanessa Megan Essential Blend ($50; at adorebeauty.com.au)
Aerin Lauder Rose De Grasse
Bettina Tyrell, Beauty Editor
“I have a serious predilection for rose scents. And while I have multiple bottles highlighting the floral, Aerin Rose de Grasse is my absolute favourite. Slightly heavier than classic rose sprays, this fragrance blends notes from three different rose varietals with rich musk. It’s warm, feminine and elegant–I love it!”
Aerin Lauder Rose De Grasse (50ml for $320; at esteelauder.com.au)