Yes, it’s true- we used the words life-changing. About lipstick. And we don’t take this lightly. But multiple InStyle editors, including myself, the Beauty Director, swear by this lipstick. Or should we say lip colour. It’s a liquid no less, which is often daunting and intense. And this may be both of those things, but give it a try, get it right, and you won’t regret it.
As a lover of a bold lip, but also the (not so) proud owner of big teeth (and the inability to smile without showing almost all of my pearly whites), I often shy away from larger-than-life lip colours and stick to my trusty nudes. That said, NARS Powermatte Lip Pigment has changed that, and I'm freely wearing pinks and reds on the regular. Not only will you get change from a $50 note, it will also remain smudge-proof for hours. HOURS. It comes in 20 shades- even black- and wears off evenly rather than leaving you with the dreaded edge so common from traditional matts.
Tricks of the trade: Never apply balm under a bold lip. This creates a barrier between your lip colour and your pout, preventing it from adhering and therefore, lasting. Also don't apply lip balm on top of this one. It affects the finish and will encourage smudging. Apply carefully- made easy with pointy applicator for precision- but don't stress if it's not perfect. Use a matching liner and correct the edges before it sets. And speaking of setting, resist the urge to press your pout together, let it dry and set.
Scroll down for the punchy show of colours- but be aware, they set darker than they appear, so it's best to try before you buy for the best colour match.