In the nearly six seconds it takes you to get to the end of this sentence, six tubes of Burt's Bee's Natural Moisturizing Beeswax Lip Balm ($7, at priceline.com.au) have been sold. That's a startlingly impressive statistic, but definitely not unbelievable due to its ultra-affordable $7 price-tag, eco-friendly formula, and cult following. In fact, you probably already have a tube in at least one of your coat pockets.
The little yellow tube of lip balm made its world debut back in 1991, making it roughly 27 years old, and quickly became a best-seller when it launched. The brain child of Burt's Bees founders Burt Shavitz and Roxanne Quimby, the idea was born when the two were looking for a way to use leftover beeswax from Burt's hives, and happened to find a farmer's almanac recipe for beeswax lip balm. And today, in 24 hours, the Burt's Bees plant can pump out between 200,000 and 500,000 lip balms.
"Our Beeswax Lip Balm is made with 100% natural, nourishing ingredients," Burt’s Bees Associate Director of International Marketing, Matt King, said when we asked him what set the balm apart from others. "Beeswax conditions skin, antioxidant vitamin E moisturize—and, of course, the signature Peppermint Oil leaves lips with that refreshing tingle!"
Over 20 years later, the balm is still available in its classic formula, but they've expanded with the times, and it's now offered in a variety of different flavours.
Your solution for chapped lips? Three tubes of it just flew off the shelves.
This article originally appeared on InStyle U.S.