This week, cosmetics brand Rimmel London has launched a global campaign to tackle beauty cyberbullying after it was discovered 115 million images were deleted from social media because of negative comments or abuse based on a person’s appearance.
The ‘I Will Not Be Deleted’ campaign aims to spark a global conversation surrounding beauty cyberbullying by partnering with influential superstars Cara Delevigne and Rita Ora – plus a whole cast of social influencers from around the world – who have first-hand experience of the issue.
“The message that I have for young people who are being affected is that you are enough! It doesn’t matter what anyone else says and you are not alone,” Rimmel brand ambassador, Cara Delevingne said.
“The problem with cyber beauty bullying is that people can write something and never have to deal with the consequences. The comments I have read are heartbreaking and it’s terrifying to see what words can do to someone.”
In a study Rimmel London conducted with women aged between 16 and 25, it was found one in four women worldwide have experienced cyberbullying about their looks. Upsettingly, 65% said their confidence has been affected by the bullying.
As well as releasing touching videos addressing the issue and talking through tips for handling beauty cyberbullying, Rimmel London will be partnering with international non-profit organisation, The Cybersmile Foundation, an anti-cyberbullying charity committed to tackling all forms of digital abuse.
With support from Rimmel, Cybersmile will launch “Cybersmile Assistant” an innovative online tool which will recommend appropriate resources, helplines, organisations and articles localised to the user and best suited for their problem. The tool is set to launch in all English-speaking countries in 2019.
If you or someone you know is a victim of beauty cyberbullying or any sort of online bullying, or perhaps just want more information on the issue visit the Cybersmile help center here.