Overseas, models such as Ashley Graham and Tess Holliday are helping to break the mould, but Down Under we also have a stunning range of models worth knowing. Below, in no particular order, all of the top plus size models in Australia.
10. Laura Wells
33-year-old Laura Wells is an environmentalist, presenter and one of Australia's top plus size models. The Sydney-born beauty, who wears a size 14 in swimwear and size 12-14 in clothes, was scouted while visiting New York and now uses her platform to raise awareness of environmental issues (she has both a law and biology degree under her belt, too).
9. Tia Provost
Originally from Ulladulla, NSW, Tia Provost is a 28-year-old plus size model, who has just moved back from Australia after living in London and modelling internationally.
8. Jessica Vander Leahy
Sydney-born model Jessica Vander Leahy has been modelling for over a decade. Now based in New York, Vander Leahy has expanded her skills to include writing for some of the world's biggest fashion publications and with the creation of Project WomanKIND, an online platform dedicated to celebrating women.
7. Kate Wasley
Aussie model Kate Wasley rose to social media fame as one half of Instagram duo @any.body_co, where she and friend Georgia Gibbs share photos of themselves to social media to promote body positivity at any size. Now Kate is being recognised internationally shooting for Sports Illustrated earlier this year.
6. Georgia Pratt
New Zealand-born model Georgia Pratt is making a name for herself internationally (yes, we're claiming her as our own). Pratt is often shot for Kiwi lingerie label, Lonely, which is known worldwide for using models of every size and age and their unretouched images.
5. Robyn Lawley
29-year-old Robyn Lawley is Australia's most well-known plus-size model, the first to ever appear in a campaign for Ralph Lauren and shot for some of the world's biggest fashion magazines. In 2013, she penned an essay calling out the 'thigh gap' trend for being unhealthy and unnecessary.
4. Bree Warren
30-year-old Bree Warren splits her time between Australia (where she lives in Noosa, Queensland), the US and Europe, shooting magazine covers and campaigns for brands such as Ralph Lauren, Nordstrom and ASOS. Earlier this year she was the first plus size model to grace the cover of Women's Health Australia.
3. Daniela Rose
Daniela Rose is a size 14 model from Australia, who uses her online presence to promote body positivity.
2. Mercy Rose Watson
Mercy Rose Watson first entered the fashion industry as a straight-size model in her teens, but after struggling with body-image and eating disorders she quit the industry to pursue an education in the performing arts and was later scouted again, this time as a plus-size model.
1. Shareefa J
Shareefa J is a Sydney-based model and presenter who uses her platform to promote diversity and body diversity. Recently, she closed The Iconic Swim Show, writing on Instagram, 'with every step I took, I swear I could feel the world changing beneath my feet.'