The Byron Bay-based label have chosen to support the Australian Marine Conservation Society in 2017, and are donating 100% of the retail price of the tee to the charity.
ACMS is Australia's only national charity dedicated exclusively to protecting ocean wildlife and their homes. Head Designer & Creative Director Ebony designed the 'Protect Our Reef' tee as a "call to action for our customers to support the AMCS."
The $59 top was a sell-out success in early October, after fashion-forward stars including Pia Miller, Elle Ferguson and Kirsty Cane proudly showed off the 70's inspired shirt on social media.
Last night, the brand announced that their coveted charitable tee has finally been re-stocked. With a size range of 6-14 for adults ($59), and size 2-8 for children ($39). You can shop the collection here, and learn more about the initiative here. Happy (charitable) shopping!