As the name suggests, #DriveProgress is all about placing a higher priority on challenging conventions, championing women and showcasing the ways motoring technology has the power to change our everyday lives for the better.
Together with launch ambassadors Teresa Palmer and Kylie Kwong, two women who have made their names with their pioneering spirit, Audi’s #DriveProgress seeks to start a conversation and celebrate women who are driving progress in their field.
How? As well as continuing to sponsor InStyle’s Women Of Style awards (now in its 10th year!), Audi has pledged to move women closer to its cars by creating a more inclusive conversation around the brand, through initiatives like female-focused drive days (where can we sign up? Right here).
Audi is also committed to cutting through all the jargon to make it easier for all drivers to understand how Audi designs the technology in its cars to make their lives simpler. It’s all about making clever innovations relevant and accessible – rather than mind-boggling. Take the new Audi A8, developed for conditional autonomous level 3 driving, which allows the driver to move their attention away from the road ahead of them during freeway traffic jams. New models will also be able to reverse up your driveway remotely and park themselves, with no driver required (welcome news for this writer, who remains mildly traumatised by the sound her parents’ car made when she scraped it against their driveway’s sandstone retaining wall as a P-Plater).
Another aspect of the new #DriveProgress initiative we love is Audi’s ongoing commitment to key charities, through the Audi Foundation the company established in 2017.
The recipients of this year’s InStyle Women of Style awards were announced earlier this month – click here to read more on the women driving progress with Audi on board.